Fixed quote in one business day

US company, distributed team
serving MENA, Europe & the US

call support

+44 7716 757436>

Mail us

contact@owlandgoats.com

// In short

AI-assisted, human-led brand & web design: original identity systems delivered faster and for less than a traditional studio. Trilingual EN/FR/AR.

Brand & Identity

Your brand is getting lost in the crowd. We help businesses like yours stand out, win customers and attract talent.

brand design experts.
We Don’t Make Logos
We Build the Reason People Choose You.

A logo is the least interesting thing about your brand. The real work is underneath: why you exist, who you’re for,
what you sound like, and why anyone should care. We start with positioning and strategy — then we design the
visual and verbal identity that makes it impossible to confuse you with anyone else.

your brand looks dated

And no longer reflects your ambitions. It’s time for a refresh.

your brand feels inconsistent

Mixed messages dilute trust – consistency helps it grow.

lack of clarity about their brand

Without clear branding, your values get lost, and so does your impact.

let’s work together

transparent and professional service

services included

Every brand we build comes with a system, not just a set of files. Design tokens, voice guidelines, content
templates, and a living style guide that scales with your team — whether you’re 3 people or 300.

Campaign Roll-Out Illustration Art Direction and Strategy Catalogue Design Logo Design Marketing Collateral Design Infographics Brochure Design

Campaign Roll-Out

We launch your brand consistently across every channel — digital, print, social and campaigns — from one system of rules and assets.

Illustration

We launch your brand consistently across every channel — digital, print, social and campaigns — from one system of rules and assets.

Art Direction and Strategy

We launch your brand consistently across every channel — digital, print, social and campaigns — from one system of rules and assets.

Catalogue Design

We launch your brand consistently across every channel — digital, print, social and campaigns — from one system of rules and assets.

Logo Design

We launch your brand consistently across every channel — digital, print, social and campaigns — from one system of rules and assets.

Marketing Collateral Design

We launch your brand consistently across every channel — digital, print, social and campaigns — from one system of rules and assets.

Infographics

We launch your brand consistently across every channel — digital, print, social and campaigns — from one system of rules and assets.

Brochure Design

We launch your brand consistently across every channel — digital, print, social and campaigns — from one system of rules and assets.

// In plain words

In plain words: the brand we build with you

A brand is the reason people choose you: what you stand for, how you sound and how you look, the same everywhere. We start with positioning, then design the identity and the pages that carry it.

What you get

Positioning: who you are for and why they should choose you
A logo and visual identity: colours, typography and icons
A voice and messaging guide, in English, French and Arabic
A design system your website and campaigns share
Brand guidelines your team can follow

How it works

ATHENA works out the positioning, MUSE writes the voice and PIXEL designs the identity. A founder reviews every concept before you see it, and you choose and approve each step. Saturn’s identity, brand site and store were built this way.

Why OWL & GOATS

We are a founder-led agency: a founder reviews and approves every deliverable before it reaches you. Our AI specialists do the volume, which is why our prices are fixed and published. Every action is logged, we work in English, French and Arabic, and you own everything we build for you.

Hire it as a service

First projects from $2,500 (12,900 MAD in Morocco): a fixed price, delivered in 2–3 weeks, reviewed by a founder.

Get a fixed quote →

why us ?

Founder-led, AI-powered, accountable for every deliverable.

At OG, we transform visionary ideas into compelling experiences. We are three founders and twelve AI specialists, and a founder approves everything we deliver.

1

Innovative
Creativity

We merge art and technology to create solutions that break the mold and capture attention.

2

Collaborative
Partnership

Your vision unite to form a powerful team, ensuring that every project reflects your unique identity.

3

Results-Driven
Strategy

We focus on delivering tangible, measurable results that drive your brand’s success and market impact.

4

Transparent
Communication

We keep an open line throughout every project: you see each step in the Console, and a founder answers your questions.

5

Passion
for Impact

Driven by craft and accountability: every deliverable is reviewed by a founder before it reaches you.

How will our work process work?

01/ Strategic Definition

We agree your goals, audience and positioning, and what the brand must achieve.

02/ Preparation and Briefing

We gather your material and research your market and competitors, then write a clear brief.

03/ Concept Design

We design identity concepts and a voice, reviewed by a founder before you see them.

04/ Planning Submission

You get the final identity, guidelines and assets, plus a plan to roll them out.

FAQs

Will I work with a human or AI agents?

Both. A human founder owns your account and every decision, while our AI agents handle the execution — research, drafts, builds, and reporting. Nothing reaches you without a founder's review.

How fast will I see results?

We agree on what success looks like before we start, track it in the Console and report on it every week. A first project is delivered in about two weeks.

How does pricing work?

Every engagement starts with a fixed-price first project from $2,500 (12,900 MAD in Morocco). Ongoing work runs on Growth Partner plans from $2,900 a month, month to month. Ask for a quote and a founder replies within one business day.

Is my data safe?

Yes. All data is handled under NDA and strict confidentiality protocols, and we never use your confidential data to train third-party public models.

How do we get started?

Ask for a fixed quote: a founder replies within one business day with the scope written down. Prefer to talk first? Book a call.

let’s Work

together today!

We’re here to bring your creative visions to life.

Get a fixed quote

Describe what you need. A founder replies with a fixed, written quote within one business day.

Get a fixed quote → Or WhatsApp us

// Why the hybrid model wins

Traditional agency, freelancers, or OWL & GOATS?

The same outcomes a full team delivers — at the speed of AI, with founders accountable for every move.

Traditional agency

Speed to shipWeeks
Cost modelHigh monthly retainers
AvailabilityOffice hours
ConsistencyTeam turnover
Scale on demandSlow hiring
OversightAn account manager
Breadth of skillsOne discipline

Freelancers

Speed to shipUnpredictable
Cost modelCheap — but you manage it
AvailabilityWhen they’re free
ConsistencySingle point of failure
Scale on demandGo find more freelancers
OversightAll on you
Breadth of skillsOne skill

Best fitOWL & GOATS

Speed to shipFirst project in 2–3 weeks
Cost modelPay for output, not headcount
AvailabilityFixed quote in one business day
ConsistencyThe same team, every time
Scale on demandScale up or down any month
Oversight3 founders approve every action
Breadth of skillsWeb, AI, marketing & legal in one team

// Built for trust

AI speed, human judgment

The biggest fear with AI is losing control. We engineered ours so you never do.

A human signs off

A founder approves every action that touches your money, brand, or customers. Nothing ships unseen.

AI works inside guardrails

Every AI tool we use runs on defined rules and budgets. It can’t improvise beyond your brief.

Your data stays yours

We never train public models on your data. Your context lives in your workspace, not the open web.

Everything is logged

Every change we make is recorded and reversible — a full, auditable trail.

// Replace-a-hire calculator

What would this cost as a hire?

Pick the roles you’d otherwise hire in-house. See the real, fully-loaded cost — and what the same output costs with OWL & GOATS.

In-house team$0/year

OWL & GOATS plan $0/year

You save$0

Get my exact quote →

Plans: 1 role = Starter, 2–3 roles = Growth, 4–6 roles = Scale. Month-to-month, no lock-in. In-house = US salary + ~30% for benefits, tools & hiring.

EU AI Act

EU AI Act obligations now apply.

If your business uses AI in the EU or serves EU customers, the rules apply today. Get a free readiness check and see exactly where you stand before a client or a regulator asks.

Get my free readiness check →

// Free 2-minute tool

How AI-ready is your business?

Get your score, the quick wins to start with, and a 90-day plan — no login.

Start the free audit →

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