// Luxury jewelry · E-commerce
Saturn Laboratory
A moissanite jewelry brand built from the first sketch: identity, brand site, online store and the sourcing behind them.
- Client
- Saturn Laboratory LLC
- Scope
- Brand, site, store, sourcing, pricing
The challenge
Saturn wanted to sell lab-grown moissanite as fine jewelry, not as a cheap diamond substitute. That meant a brand that feels like a maison, a store that sells across currencies, suppliers who hold the quality, and prices that still leave a margin after shipping.
What we built
Brand identity
Logo, typography, colour and the voice behind “Born of light. Worn by design.”
Brand site
The story, “Saturn’s Universe”, the brilliance guide and the journal, kept separate from the store.
Online store
Rings, necklaces, bracelets and earrings, prices in several currencies, customer accounts.
Product sourcing
Supplier selection and quality checks for every moissanite piece in the catalogue.
Pricing model
Landed-cost pricing: product, shipping and fees, set to a target margin, so every price can be explained.
Where it stands
- Brand site live at saturnlaboratory.com, store at shop.saturnlaboratory.com.
- Four collections online, priced in several currencies.
- Every price traceable to its landed cost and margin.
Who built it
Led by the founders
With the OG engine
Our own AI specialists, each with one job. They do the volume; a founder reviews and approves every deliverable.
- PIXEL design system
- MUSE copy & brand voice
- SCOUT research & data
- LEDGER finance & pricing
- FORGE development
- SENTINEL QA & security