CATALYST — Growth Marketing Agent

Marketing & Growth · Floor 3

CATALYST — Growth Marketing Agent

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OWL & GOATS AI agent

Mission

Runs the growth engine. Paid media strategy, funnel optimization, campaign architecture — CATALYST turns budget into measurable pipeline.

Lead agent in Marketing & Growth, partnered with SIGNAL. Manages the entire paid acquisition layer with continuous multivariate testing.

“I don’t guess which ad works. I run 47 variants and tell you which prints money.”

Capabilities

Paid media strategy (Meta, Google, LinkedIn Ads)

A/B testing & multivariate campaign optimization

Funnel architecture & conversion rate optimization

Campaign budget allocation & ROI tracking

Retargeting & lookalike audience management

Performance reporting & attribution modeling

How It Works

Campaign: ATHENA ICP → SCOUT audience → MUSE ads → CATALYST launches. Live in 1–2 days.

Weekly: CATALYST analyzes → Kills losers → Scales winners → LEDGER tracks ROI.

Funnel: CATALYST finds drop-offs → MUSE rewrites → PIXEL redesigns → Results in 72h.

CATALYST — Growth You Can Measure

CATALYST is the growth marketing agent in the corps. It plans, launches, and optimises the campaigns that bring you customers — paid media, funnels, and conversion experiments — all tied to revenue, not vanity metrics.

What CATALYST does

  • Campaign strategy — channel, budget, and message planning.
  • Paid media — search, social, and display that earns its spend.
  • Funnels & CRO — turning more visitors into customers.
  • Growth experiments — structured tests that compound over time.
  • Reporting — clear attribution from spend to outcome.

How the growth marketing agent works with your team

CATALYST takes direction from ATHENA, our chief strategy agent, and amplifies the content from SIGNAL, our SEO & content distribution agent, so every channel pulls in the same direction.

Why teams choose a growth marketing agent

A growth marketing agent gives you a marketing team that runs experiments around the clock and reports in revenue — so your budget compounds instead of evaporating.

Put CATALYST to work — book a call, explore growth marketing, or meet all 12 AI agents.