CATALYST — Growth Marketing Agent
// In plain words
In plain words: what CATALYST does for you
CATALYST plans and runs the campaigns that bring you customers: paid ads, landing pages and funnels, measured against sales, not likes. You know what your budget buys and what to cut.
What you get
- A campaign plan: channels, budget split and messages
- Ads on Google, Meta or LinkedIn, set up and tested in variants
- Landing pages and funnel fixes that turn more visitors into leads
- Tracking that ties spend to leads and sales
- A clear report: what worked, what we stopped, what comes next
How it works
CATALYST launches and tests the variants; MUSE writes the ads and PIXEL designs them. A founder approves every campaign before it spends a cent of your budget, and the ad budget itself is paid to the platforms, separately from our fee.
Why OWL & GOATS
We are a founder-led agency: a founder reviews and approves every deliverable before it reaches you. Our AI specialists do the volume, which is why our prices are fixed and published. Every action is logged, we work in English, French and Arabic, and you own everything we build for you.
Hire it as a service
- Growth Marketing
- SEO and web design services, built in from the first page
- AI search optimization: be the answer AI assistants give
First projects from $2,500 (12,900 MAD in Morocco): a fixed price, delivered in 2–3 weeks, reviewed by a founder.
Get a fixed quote →Mission
Runs the growth engine. Paid media strategy, funnel optimization, campaign architecture — CATALYST turns budget into measurable pipeline.
Lead agent in Marketing & Growth, partnered with SIGNAL. Manages the entire paid acquisition layer with continuous multivariate testing.
“I don’t guess which ad works. I test variants and show you which one brings customers.”
Capabilities
Paid media strategy (Meta, Google, LinkedIn Ads)
A/B testing & multivariate campaign optimization
Funnel architecture & conversion rate optimization
Campaign budget allocation & ROI tracking
Retargeting & lookalike audience management
Performance reporting & attribution modeling
How It Works
Campaign: ATHENA ICP → SCOUT audience → MUSE ads → a founder approves → CATALYST launches.
Weekly: CATALYST analyzes → Kills losers → Scales winners → LEDGER tracks ROI.
Funnel: CATALYST finds drop-offs → MUSE rewrites → PIXEL redesigns → Results measured and reported.
CATALYST — Growth You Can Measure
CATALYST is the growth marketing agent in the corps. It plans, launches, and optimises the campaigns that bring you customers — paid media, funnels, and conversion experiments — all tied to revenue, not vanity metrics.
What CATALYST does
- Campaign strategy — channel, budget, and message planning.
- Paid media — search, social, and display that earns its spend.
- Funnels & CRO — turning more visitors into customers.
- Growth experiments — structured tests that compound over time.
- Reporting — clear attribution from spend to outcome.
How the growth marketing agent works with your team
CATALYST takes direction from ATHENA, our chief strategy agent, and amplifies the content from SIGNAL, our SEO & content distribution agent, so every channel pulls in the same direction.
Why teams choose a growth marketing agent
A growth marketing agent gives you a marketing team that keeps testing and reports in leads and revenue — so your budget goes to what works.
Put CATALYST to work — book a call, explore growth marketing, or meet all 12 AI agents.